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Effective email marketing part 1: Getting started

Here are some tips for getting started with email marketing for restaurants.

Marketing
4
MINS

Electronic Direct Mail Marketing (EDMs), or email marketing, is a powerful tool that can help restaurants reach their target audience, drive sales, and build relationships with customers. 

Here are some tips for getting started with email marketing for restaurants:

  1. Set goals. What do you want to achieve with your email marketing campaigns? Do you want to drive sales? Increase brand awareness? Build relationships with customers? Once you know your goals, you can tailor your campaigns accordingly.
  2. Build a list. The first step to any successful email marketing campaign is building a list of subscribers. You can collect email addresses through your website, social media, or in-store.
  3. Segment your list. Once you have a list of subscribers, it's important to segment it so that you can send targeted messages to different groups of customers. For example, you might segment your list by customer type (e.g., dine-in customers, online orderers, loyalty program members), location, or purchase history.
  4. Personalize your emails. When you personalize your emails, you're showing your customers that you value them and that you're interested in building a relationship with them. You can personalize your emails by using the customer's name, location, or purchase history.
  5. Create a consistent brand. Your email marketing campaigns should be consistent with your restaurant's brand. This means using the same colors, fonts, and tone of voice in your emails.
  6. Use a professional email marketing service. There are a number of professional email marketing services available, such as Mailchimp, Constant Contact, and AWeber. These services can help you create and send email campaigns, track your results, and manage your subscriber list.

Once you have a list of subscribers and you're using a professional email marketing service, it's time to start writing emails. Here are some tips for writing effective emails:

  1. Start with a strong subject line. The subject line is the first thing people will see when they receive your email, so it's important to make it count. A good subject line will be clear, concise, and attention-grabbing. It should also be relevant to the content of the email.
  2. Keep your emails short and sweet. People are busy and they don't have time to read long emails. Keep your emails short and to the point. Aim for emails that are no more than 500 words long.
  3. Use high-quality images and videos. When it comes to email marketing, visuals are just as important as text. Make sure your emails use high-quality images and videos that will capture your customers' attention.
  4. Personalize your emails. When you personalize your emails, you're showing your customers that you value them and that you're interested in building a relationship with them. You can personalize your emails by using the customer's name, location, or purchase history.
  5. Use a clear call to action. Tell your customers what you want them to do. Do you want them to visit your website? Make a reservation? Order online? Make sure your call to action is clear and concise.
  6. Track your results. It's important to track the results of your email marketing campaigns so that you can see what's working and what's not. You can track your results by using an email marketing analytics tool.

By following these tips, you can write effective emails that will help you reach your target audience, drive sales, and build relationships with customers.

To get started with a hospitality-specific email marketing tool, get in touch about Connect.

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