Email marketing is a powerful tool that can help restaurants reach their target audience, drive sales, and build relationships with customers. 

There are a few things you can do to ensure that your email marketing campaigns are successful. First, it's important to avoid spam filters. Spam filters are designed to block emails that are considered to be spam. To avoid spam filters, make sure your emails meet the following criteria:

• Get permission before you send emails. Only send emails to people who have opted in to receive them. This means that they have explicitly given you permission to send them emails. You can get permission by asking people to sign up for your email list on your website, social media, or in-store.
• Use a clear and descriptive subject line. The subject line is the first thing people will see when they receive your email, so it's important to make it count. A good subject line will be clear, concise, and attention-grabbing. It should also be relevant to the content of the email.
• Keep your emails short and to the point. People are busy and they don't have time to read long emails. Keep your emails short and to the point. Aim for emails that are no more than 500 words long.
• Use high-quality images and videos. When it comes to email marketing, visuals are just as important as text. Make sure your emails use high-quality images and videos that will capture your recipients' attention.
• Personalize your emails. When you personalize your emails, you're showing your recipients that you value them and that you're interested in building a relationship with them. You can personalize your emails by using the recipient's name, location, or purchase history.
• Use a clear call to action. Tell your recipients what you want them to do. Do you want them to visit your website? Make a purchase? Sign up for your newsletter? Make sure your call to action is clear and concise.
• Avoid spammy language. Spam filters are trained to identify spammy language, so it's important to avoid using any language that might trigger a spam filter. This includes using all caps, exclamation points, or excessive punctuation.
• Use a reputable email marketing service. There are a number of reputable email marketing services available, such as Mailchimp, Constant Contact, and AWeber. These services can help you create and send email campaigns, track your results, and manage your subscriber list.
• By following these tips, you can avoid spam filters and have your email marketing messages opened.

Here are a few additional tips that can help you improve your email marketing campaigns:

Segment your list. Segmenting your list means dividing your subscribers into groups based on their interests, demographics, or purchase history. This allows you to send more targeted and relevant emails, which can improve open rates and click-through rates.

• Use A/B testing. A/B testing is a technique where you send two different versions of an email to different segments of your list and see which version performs better. This can help you identify the most effective subject lines, calls to action, and other elements of your emails.
• Track your results. It's important to track the results of your email marketing campaigns so that you can see what's working and what's not. This information can help you improve your campaigns over time.

To get started with a hospitality-specific email marketing tool, get in touch about Connect.