Mr Yum redefines the Night Noodle Market experience in 2022

AUSTRALIA FEBRUARY 2022

It’s one of Australia’s most loved annual events and definitely one of the most popular nights out on the food-lover’s calendar.

It is, of course, the Night Noodle Markets and this year we are supremely stoked to help make one of the nation’s best events even better by powering queue-free feasting for the first time.

The hugely popular annual event will offer Mr Yum’s industry leading mobile ordering at each of its markets held throughout the year, starting with the Canberra Night Noodle Market in February.

By simply scanning the Mr Yum QR code found throughout each market site, customers can view every bar and vendor’s menu and order and pay for their meal without having to queue. An SMS will alert when each order is ready to be collected.

In an Australian first, Mr Yum has developed technology that allows people to order from multiple food and drink vendors in one transaction - skipping not just one, but multiple queues at a time.

The Night Noodle Markets will be the first large-scale event in the country to make use of this industry-leading technology.  This means more time to spend with family and friends and, importantly, more time for feasting!

Attracting more than 850,000 people across the country, the Night Noodle Markets are one of the most keenly anticipated annual events. Over the past 23 years more than 40 million people have attended, making the Night Noodle Markets Australia’s largest food event.

Mr Yum CEO and Co-founder Kim Teo says the team will offer a re-imagined, refined and revolutionised Night Noodle Market experience.

"This is one of Australia’s most-popular food events and offering streamlined ordering and payment to thousands of attendees will make it even better! Ordering through Mr Yum at the Night Noodle Markets will allow people to spend more time feasting with family and friends and less time lining up for food and drinks.”

Head of Nine Food Events Venessa Cowell says the new partnership with Mr Yum will help to solve the queues at the Night Noodle Markets due to its popularity.

“After a hiatus, we’re delighted to bring back the Night Noodle Markets in 2022,  this time with less queues! Ordering through Mr Yum will streamline and improve the experience for our Night Noodle Market lovers and stallholders alike. It’s a win-win for all.”

Providing a seamless and intuitive new way of ordering and payment, Mr Yum has modernised the traditional model of festival food and beverage, giving attendees more time to spend with friends and family - and less time in a queue.

The new partnership with the Night Noodle Market cements our status as the preferred technology partner of choice for Australia’s leading cultural events, with Mr Yum powering online ordering at events and festivals including Melbourne Food and Wine Festival, Westpac OpenAir, RISING and Beyond The City.

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