What to put in a creative brief when working with a marketing agency

When you’re working with a marketing agency, it all comes down to knowing what you want and communicating that clearly. That communication usually comes in the form of a creative brief.

A creative brief is a document that outlines the key information and requirements for a marketing project. It serves as a roadmap for the project and helps to ensure that all stakeholders are on the same page. When working with a marketing agency, it is important to include the following information in the creative brief:

1. Objectives: Clearly define the goals of the marketing campaign. What do you want to achieve with the marketing efforts?
2. Target audience: Who is the marketing campaign targeting? Be as specific as possible about the demographics and characteristics of the target audience.
3. Key message: What is the primary message that you want to convey to the target audience? Make sure to focus on the benefits of your product or service to the customer.
4. Tone and style: What tone and style should be used in the marketing materials? Should it be formal or informal, serious or humorous, etc.?
5. Budget: Clearly outline the budget for the marketing campaign, including any constraints or limitations.
6. Timeframe: Specify the timeline for the marketing campaign, including any key milestones or deadlines.
7. Deliverables: Clearly outline what you expect to receive from the marketing agency, such as social media posts, a new website, or print materials.
8. Evaluation: Clearly define how the success of the marketing campaign will be measured. This might include metrics like website traffic, social media engagement, or sales.

The creative brief is an important document that helps to ensure that everyone is on the same page and that the marketing campaign is focused and effective. By providing clear and detailed information in the brief, you can help to set the marketing agency up for success and achieve your desired results.

Need a marketing boost for your hospitality brand? Get in touch at yummm_studio@mryum.com and we’ll share what we know works. 

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