Why a CRM is important for restaurants

Restaurant pros know that running a successful business takes more than just making delicious food and drinks. In this article, we'll explore the benefits of using a CRM in your restaurant business and why it's the secret ingredient you've been missing.

What does a CRM do?

First and foremost, a CRM helps you keep track of your customers. It's like having a digital Rolodex, where you can store customer information, track their preferences, and even run marketing campaigns. With a CRM, you can create a personalised experience for each customer, making them feel like they're the most important person in the restaurant. And if you feel like a VIP somewhere, you’re more likely to keep going back – which helps you make the most out of return visits. 

CRM email and SMS campaigns 

CRMs like Connect allow you to send automated email campaigns based on a customer’s journey at your venue – including spend amounts, last visit, birthdays and more. These personalised messages can be used to showcase your latest dishes, share exciting news, and offer exclusive deals, all with just a few clicks. Plus, it's a great way to build a relationship with your customers and show them some love.

Plus, Connect also allows users to send SMS messages, which is something that not all CRMs provide (we guess because they’re just monkeying around). SMS has a 98% receive rate and is a great way to ensure your message makes it.

CRMs create smoother ways of working 

A CRM can help you streamline your operations and save time. Imagine not having to spend hours manually entering customer data or sending out promotions. With a CRM, you can automate these tasks and focus on what really matters – making delicious food and providing top-notch customer service.

How a CRM grows your business

But that's not all! A CRM can also help you grow your business. By tracking customer behaviour and running promotions, you can increase sales and reach a wider audience. And with order and pay-at-table tech and other innovative solutions for the hospitality industry, a CRM can help you stay ahead of the competition and make your restaurant the talk of the town.

So there you have it! A CRM can help take your restaurant business to the next level. From tracking customer information to streamlining operations, a CRM is the essential ingredient you need to succeed.

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Book a Connect demo today if you’re keen to grow your business through Mr Yum’s purpose-built hospitality CRM.

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