It comes as no surprise that the number of people who consume vegan food has skyrocketed over the last five years. In fact, the number of vegans have increased by 600% in the last three years in the U.S. alone.
The growth of the health food industry as well as consumers making more informed decisions on how they fuel their bodies and live their lives, have added to the exponential growth of the plant-based industry. And when global food powerhouses like Burger King, KFC and McDonald's start incorporating vegan food into their menus; we listen.
Here are just a few reasons why your restaurant should offer vegan food options on the menu.
You’ll stay relevant
There is no denying we are in the age of veganism, where plant-based products are the new black. Gone are the days where a few meat-and-three-veg dishes was all you needed on your menu to attract the crowds. Now, vegetarian and vegan food—in particular, plant-based meats—is what draws informed customers to your venues.
The younger generation are putting more thought into what they’re putting into their bodies and because of this, popular month-long challenges like ‘Veganuary’—where consumers go vegan for the entire month of January—have become the new ‘Dry July’ or ‘Movember’.
In fact, over 500,000 people worldwide signed up for Veganuary in 2021, a whopping 25% increase from 2020. So if you want to stay (or become) the talk of the town, it’s time to hop aboard the vegan food train and start offering an array of delicious fare on your menu.
You’ll cater to groups
How often do you plan to catch up with friends and struggle to find a restaurant that you all want to go to? You have that friend who’s gluten intolerant, the one who’s dairy intolerant, one who’s pescatarian and one who’s vegan. It’s hard finding a venue that caters to all of the above, so having options on your menu is crucial. Vegan food in particular can cater to many of the above intolerances and dietary requirements. But don’t be fooled, adding vegan food options to your menu can give you loads of creativity to play with and loads of chances to be innovative —just check out some of the up-and-coming vegan food trends that are projected to be huge this year.
In short, catering to a wide range of dietary requirements means making it easy for groups of people to select your venue as an option for dining out.
You’ll increase sales
So we’ve spoken about staying relevant and we’ve spoken about catering to groups; but what these both inherently mean is maximising your profits and securing more money in your pocket.
With Australia having the third-fasted-growing vegan food market in the world and the global plant-based meat industry having grown into a $20 billion industry (as cited in late 2020), you can be confident that adding more vegan options to your menu is a worthwhile investment. So get in ahead of the curve, because by 2024, it is set to be worth $23.2 billion!
Not to mention we’ll help you maximise sales by minimising food waste. Our digital menu allows you to cull those vegan dishes that are underperforming. while also giving customers what they want by taking note of the vegan dishes that are flying off the menu. This way, you’re using market research to create a customer-led menu, allowing your restaurant to react and create similar or complementary dishes.
Want inspo? We got you! These are some Mr Yum venues that offer vegan food options on their menus: